JD SPORTS
BIGGER & BETTER CAMPAIGN
FLAGSHIP STORE ROTTERDAM
PROBLEM
How can we create the most value, awareness and engagement for a 3 day opening of the largest JD Sports flagship store in Europe (located in Rotterdam) especially targeting a wide sports & lifestyle demographic (15 - 34), females & youngsters specifically?
SOLUTION
Concepting, creating and producing a creative 4 week interactive “Bigger & Better” campaign in collaboration with multiple 100K+ following influencers, in-store music performances by chart-topping artists and interactive easily sharable off- / online content and activities together with some of Rotterdams most recognizable figures such as: Winne, Supergaande and Tabitha.
Total reach of 1.5M+ online followers. 20K+ overall shares. 3 fully packed store openings days.
